Those values are just placeholders, for a more complex material model and the values are so unusual since the material is uncured rubber. I experimented with Johnson-Cook, but couldn’t get it to converge. You can read about it here:
I also found some more testing data for a similar compound here:
https://www.researchgate.net/publication/341604393_Effect_of_the_Temperature_and_Strain_Rate_on_the_Tension_Response_of_Uncured_Rubber_Experiments_and_Modeling
I tried getting the Johnson-Cook parameters using manual curve fitting to the data from this paper using excel, but this is probably not ideal. Then because I couldn’t get it to converge I went back to bi-linear plasticity.